The Who's Who of Streetwear Fashion
Supreme, Bape, and Off-White are some of the most popular streetwear brands on the market right now, but there are a few brands that fly a bit under the radar to the everyday hype beast. So take a break from those Supreme box logos, and Bape camo hoodies and take a look at a few brands who you may or may not have heard of or seen.
To start off the conversation we have Vetements a brand based out of Paris that is taking the fashion world by storm. Before debuting the brand in 2014, Vetements lead designer, Gvsalia, got his experience in design from working as the Senior Designer for Louis Vuitton under fashion legend's that include names like Marc Jacobs. He also worked for Maison Martin Margiela (racked.com). You can see in many pieces that his design experience is very vast. For example, the latter part of 2016 saw the release of one of Vetements most popular garments: a track suit in collaboration with the classic brand Champion. The long track stripe running off of the end of the sleeve is such a unique detail, and no one has seen anything like this before. This suit has been seen on celebrities like Offset of the Migos, Teyana Taylor, Hailey Baldwin, and Kendall Jenner. Now Vetements isn't geared towards the light pocketed individual. Prices on pieces from this brand range from $350 t-shirts, to $5,500 jackets; but prices aside, this brand is definitely killing the streetwear world.
Public School is a New York based brand created by Dao-Yi Chow, and Maxwell Osborne. These two designers got their start working for Diddy at Sean Jean (Chow the brands VP of Marketing, and Osborne an intern turned designer) learning how to run a fashion company and design clothing that is ahead of its time; and Public School is just that, ahead of its time (racked.com). Elongated uppers, and tapered bottoms are amongst some of the most popular pieces the brand has to offer. Public School is one of the few brands to collaborate with the iconic Jordan Brand. The first sneaker we saw from this collab was the Air Jordan 12 which was redone in a very nice grey suede instead of the tumbled and smooth leathers that we’re all used to. Recently these two brands came together once again on another Air Jordan model, the Jordan XV (15). Public School continues to push the limits of what you can do in streetwear with both sneakers and fashion, and I'm excited to see where the brand goes from here.
Human Made / CPFM
These two brands were arguably made popular by the fashion GAWD himself, Pharrell Williams. Cactus Plant Flea Market (CPFM) is a brand designed by Cynthia Lu, a former complex intern who also worked alongside Skateboard P on his Billionaire Girls Club, and i am OTHER sub-brands. This brand is pretty simplistic, but it’s celebrity co-signs, and store collaborations have really brought it into the forefront of fashion nationwide. CPFM has collaborated with Dover Street Market’s New York location, and has been seen on celebrities like Kanye West, Travis Scott, Big Sean, and Tyler the Creator (Complex.com). CPFM is sure to continue to grow in the coming seasons, so look out for their funky and stylish garments.
Human Made, another brand co-signed by Pharrell, is designed by none other than fashion icon, Nigo. Any streetwear aficionado recognizes Nigo from his iconic brand Bape, but he’s taken fashion in a new direction with Human Race. Where Bape is very bold and full of different colors and prints, Human Made seems to be the exact opposite. It features a lot more toned down, simple, but classic looking pieces that include Varsity Cardigans, Coaches Jackets, and simple graphic tee’s. Nigo’s transition from Bape to Human Made seems to mimic his evolution in fashion. He’s gone from bright colors and bold camo designs to a very toned down, selvedge, “work wear” type of look that is definitely in right now.
These are just a few of the popular streetwear brands out right now. Like I said every streetwear “aficionado” (hype beast) wants to talk about Supreme, Bape and Stone Island, but I encourage you to explore the brands mentioned, and others. Some brands fly under people’s radar, like Noah NYC or Bianca Chandon, but others like Ralph Lauren and Guess are making a comeback this year with new capsule collections that get older fashion crowd hype. Streetwear is going in a great direction. A lot of brands seem to be taking over for the 9-9’s and the 2000’s with the different collections that have been dropping, but putting a very current 2017 twist on it. The culture when it comes to street fashion is booming. Who will be the next brand to reach the spotlight?
-Darrel Kidd (IG @theundere5timated)