Bring 'Em Back!
Everything about 80’s and 90’s fashion is in right now and it’s got me thinking... what brands do we want to see make a comeback in 2017? We’ve seen brands like Karl Kani, Ralph Lauren , and Nautica stand the tests of time, but there are some other really dope brands that could make its way back to the public eye.
African American College Alliance (AACA) was a brand that was prominent in the 90’s. You usually saw this brand in your favorite sitcoms like Martin and Living Single. It showcased Historically Black Universities to the entire country and made it cool to go to college. The brand was started by Chris Latimer, a Howard University grad who went to school when Hip Hop was the hot new thing. With connections like Sean Combs (who would later be known as Puff Daddy, Diddy etc.), his classmate, Latimer was able to get AACA on people like Grand Puba, Queen Latifah, Will Smith and so many other prominent figures. AACA is making a slow comeback, but we want to see it as big as it once was in the 90’s. Bring it back!
Anybody who’s a fan of hip hop knows what this brand is. Coogi, is the brand that was made most popular by none other than the Notorious B.I.G. “Now we livin’ better now, Coogi sweater now...” Remember? BIG made Coogi a household name, and every cutie with a booty wanted to buy a Coogi. The fall is here, and what fits better in the brisk weather than a fly Coogi sweater.
Recently, Coogi did a collab with Puma to help resurge the brand. The collab included t-shirts, a track jacket, and 2 different versions of Puma Clyde sneaker. But we want to see more Coogi sweaters. Bring Coogi back, and don’t forget the matching hat!
Marithe + Francois Girbaud, what can we say. During the late 90’s and early 2000’s there jeans were some of the most popular pieces out, and of course hip hop had a lot to do with that. If you didn’t hear Jadakiss rapping about Girbaud denim and gold zippers, you heard Julez Santana wanting to rock construct timbs and a pair of Girbauds. The unique denim that featured those velcro patches down the leg, were definitely some of hip hops favorite denim. Although Girbaud hasn’t made a full comeback yet, we’ve seen NBA all-star John Wall crushing a tapered, more current pair of Girbaud jeans his Instagram. It gives the notoriously baggy denim a new aesthetic, one that is more pleasing in 2017. Hey Girbaud, we still love your jeans. Bring 'em back!
Now there are tons of other brand from the 90’s and early 2000’s that we’d love to see come back: Cross Colours, Pelle Pelle and the likes. These are just a few that we think need a resurgence...for the culture. #BringEmBack
-Darrel Kidd (IG @theundere5timated)